Frontier, the corporate carbon removal buyers' club backed by Stripe, Google, and Shopify, just made its most unusual purchase yet. On October 15, the coalition announced an $11.7 million offtake agreement with 44.01, a startup founded in Oman that turns captured CO2 into solid rock. The deal covers 20,932 tonnes of carbon dioxide to be removed and mineralized between 2028 and 2031, bought on behalf of Stripe, Google, Shopify, Autodesk, H&M Group, and Workday, with a second wave of buyers through Watershed's partnership with Frontier that includes Canva, SKIMS, Zendesk, Wise, Skyscanner, Match Group, and Aledade.
The money is not the headline. What matters is the method. This is Frontier's first purchase of carbon removal using in-situ mineralization, and its first deal in the Middle East. In a year when Frontier has inked only two offtake agreements, according to ESG Dive's review of its portfolio, the choice of where it places its bets is as telling as the size of the check.
Turning gas into stone
44.01, named for the molecular mass of CO2 (44.01 grams per mole), accelerates a geological process that normally takes millennia. Captured CO2 is dissolved in water to make a weak carbonic acid, then injected about 1,000 metres underground into peridotite, a magnesium-rich rock abundant in Oman, the UAE, and other parts of the world. Down there, under heat and pressure, the CO2-rich fluid reacts with the rock to form stable carbonate minerals. Once mineralized, the carbon is no longer a gas that could leak back. It is stone, locked away on geological timescales.
The project Frontier is funding goes one step beyond 44.01's pilots to date. According to the company, it will be the first project at commercial scale to combine biogenic CO2 with permanent storage through mineralization. The CO2 will be separated during biogas upgrading at a wastewater treatment plant, transported to a storage site on the UAE's east coast, and injected continuously over several years. Mineralization takes roughly one to three years, after which the risk of the CO2 returning to the atmosphere becomes, in Frontier's words, extremely low.
Where we can store CO2 shouldn't limit where we can remove it.
Why the storage map matters
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Carbon removal has a storage problem. The durable removal industry, the slice of the market that puts carbon away for centuries or millennia, has mostly relied on conventional geological storage: compressing CO2 and parking it in deep sedimentary basins like depleted oil fields or saline aquifers. Those basins are real, but they are not everywhere, and leasing them, monitoring them, and proving the CO2 stays put is slow and expensive.
In-situ mineralization could redraw that map. Frontier estimates that peridotite and similar reactive rock formations could store more than 5 billion tonnes of CO2 per year globally. Even if that figure proves optimistic, the point stands: reactive rocks exist in places conventional storage cannot economically reach, and converting CO2 into solid minerals may shorten the long tail of monitoring and liability that comes with keeping a gas buried.
This is a pilot in disguise, not just a purchase. The deal funds the jump from short batch injections to continuous commercial operation, generating the data buyers need on injection rates, water demand, operating costs, and how the rock actually performs across years of sustained use. 44.01 has already run trials in Oman and the UAE, including a cement emissions pilot with Holcim in Fujairah. This project is the step that proves whether the process behaves at industrial tempo.
Buyers are getting pickier
CO2 to Rock: The Frontier-44.01 Deal by the Numbers
In-situ mineralization moves from batch pilots to continuous commercial operation.
Note: Figures from Frontier and 44.01 announcements, October 2026.
Frontier recently told the market it had raised $915 million from corporate buyers, doubling the coalition's funding, and would concentrate future purchases on a narrower set of companies with credible paths to gigaton scale. Every deal must also show a clear line of sight to robust, long-term demand. In that context, the 44.01 purchase reads less like charity and more like due diligence at scale: pay a premium now, force the technology to produce real cost and performance data, and buy the right to be early if it works.
The corporate removal market is maturing in shape as well. Gevo's three-year BECCS credit deal through CEEZER, announced the same week, shows buyers shifting from one-off purchases to multi-year offtakes that lock in supply, price, and quality. That trend is the healthy one. The cautionary tale sits beside it: Microsoft slashed its carbon removal buying by 80 percent when the AI energy bill came due. Corporate climate budgets are not infinite, and the buyers who remain are spending on removals they believe can actually scale.
What has to go right

Plenty. Continuous injection is a different beast from batch pilots: water requirements at scale, the cost curve of separating and transporting CO2, and the mundane but critical question of whether the rock mineralizes as fast in year three as it did in month one. Frontier and 44.01 will be measuring all of it, which is itself a feature. The durable removal market runs on verified data, and the biggest complaint in carbon markets is still trust: credits nobody can validate are credits nobody buys twice.
Twenty thousand tonnes is a rounding error against the billions of tonnes the IPCC says the world will need to remove annually by mid-century. Nobody in this deal pretends otherwise. But every storage technology that matters, from saline aquifers to basalt formations, started with a contract this size, proving that a permanent removal credit can be measured, delivered, and paid for. The rock is not the story. The receipt is.
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